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Marin County, California 94964
FREQUENTLY ASKED QUESTIONS
Rum is a tropical food like coffee or chocolate, and we source the very best in the world. Batiste Rhum begins in the French Caribbean at the only Eco-Positive Rhum Agricole Distillery, and “rhum” is the French spelling of “rum”. We then bring that source material to Napa, California, for finishing, aging and bottling to make our American Craft Rum. We do not market Batiste Rhum as rhum agricole as this is a French Caribbean specialty, specific to that region.
Three ingredients: Fresh-Pressed Raw Sugarcane Juice, Yeast, Water.
Our cane is non-GMO, grown chemical, herbicide and pesticide-free on a single island. From January to July the cane is harvested each day then milled for fresh juice (which is delicious on its own right then and there). The fresh juice ferments, then distills and is stored all in 40 hours. No cooking, no additives and absolute minimal processing.
If you’re wondering how Batiste Rhum is different, consider that most spirits are heavily processed, cooked and distilled multiple times. In the world of rum, molasses and sugar cane crystals are the typical base material, not fresh juice.
Thought exercise: Distillation is a purification process. So if you have to do it more than once, how pure was the base material? Batiste Rhum is distilled just once.
Aging rum is standard in the industry because the aforementioned molasses or sugar crystal bases make rough products. Our Silver is unaged, and when we do age we follow the Tequila philosophy: short and simply for a different flavor profile and occasion use.
Batiste Rhum Silver is an unaged fresh sugarcane juice rhum.
Batiste Rhum Gold ages in Napa, California, for 6 months in high-char American Rye Whiskey barrels, picking up some color and rye & black pepper notes.
Batiste Rhum Reserve ages 24 months in Napa, California, in high-char American rye whiskey barrels, picking up more color and depth than Batiste Rhum Gold.
Yes, Silver, Gold and Reserve are gluten-free. Our cane juice & yeast are gluten-free and distillation removes gluten from any pure spirit (i.e. the rye whiskey barrels we age Gold/Reserve in). You can learn more online at sites like www.beyondceliac.org.
Fresh sugarcane juice is the ideal base for Spirits. Cane juice requires no additional processing in order to be ready for fermentation and distillation. This quality allows Batiste Rhum to bring new meaning to “delicious”, “accessible” and “versatile”. That’s a long way of saying “however you use Batiste Rhum, it will make your drink better”.
In a daiquiri, margarita, martini…with just a splash of soda water, juice or kombucha…in a glass with a squeeze of fresh fruit or (sometimes) straight from the bottle…Batiste Rhum is easy to work with in any recipe you choose. All that said, we realize you’ve probably never had a spirit as good as Batiste Rhum and may not know where to start. Check out some starter-recipes here.
The natural foods world is where the terms organic, non-GMO, pesticide free, fair trade, gluten free, and sustainable come from. These terms are indicators of a producer’s commitment to making food and beverages that are clean. “Clean” in this case means non-toxic for the Earth and for Humans, in their process and production.
In any beverage alcohol, the substance itself has physical side-effects. Our goal is to minimize the side effects and focus on something tasty that offers a good feeling. To do that, we focus on ingredients, method of production and cleanliness.
We are informed by the many successful producers in the natural foods space and what they do. The best practice is holistic: from ground to final package all aspects of the products have been considered for the impacts they make.
We begin by single-sourcing fresh sugarcane juice rhum agricole from a partner who practices regenerative agriculture and sustainable energy throughout the process. The term “Eco-Positive’ truly reflects the operations.
The national French labor standards are a legal requirement for operations in the French Caribbean and far exceed those required to receive fair trade certifications.
We select packaging suppliers based on distance from our Napa facility (our label maker is 1/4 mile away), recyclability of the materials, and durability of any waste should our used packaging tragically not make it to a recycling center.
Finally, our whole process has been third party validated as being Carbon-Negative, without the purchase of carbon offsets.
It is worth noting that fresh pressed sugarcane juice is a widely accepted super-food (how many alcohols are made from a super-food?), with a favorable glycemic index (43 out of 100 if you’re wondering), meaning it’s easier for your body to digest. Unlike many rums that are made from molasses, sugar syrups or rehydrated sugar crystals, Batiste Rhum distillate tastes amazing off the still. Quality ingredients, handled correctly and minimally processed is the core of the natural foods ethos.
We encourage you to research the health attributes of sugarcane juice and a transparent production process. We also recommend fresh fruit or juices for cocktail mixers but if unavailable simply advise steering clear of anything with artificial flavors, sweeteners or preservatives. Beverage alcohol is a diuretic so we encourage you to drink water in equal parts to your Batiste Rhum beverages.
Batiste Rhum contains 66 calories per ounce with zero fat, carbs, sodium, or sugar (all the sugar was turned into alcohol). It is vegan.
We use “Eco-Positive” as shorthand for “Pro-Ecology” + “Anti-Exploitation”.
To achieve this, we rely on the equation of: Regenerative Agriculture + Renewable Energy + Responsible Choices = Eco-Positive.
Like all equations translated to real life, there remains room for improvement.
So far we have included: a carbon-negative process, 100% plastic-free packaging that is all recyclable and/or biodegradable, using the lightest weight bottle we can find, Fair Trade goods in all of our products, only printing marketing materials on 100% Post Consumer Waste, being responsible with brand schwag. If you think we missed something, want to talk about ideas, or see room for improvement, please send us a note.
Beginning in 2008, Batiste Rhum has received Gold (Ministry of Rum, Sunset Magazine International Spirits Competition), Silver (Berlin International Spirits Competition), and Bronze Medals (New York International Spirits Competition and San Francisco World Spirits Competition), and a 92-point rating (Cigar & Spirits Magazine, The Tasting Panel).
Pretty cool, but the opinion we really care about is yours, so we spend our time earning the awareness, admiration, and devotion of cocktail-lovers like you. Drop us an email or Instagram shout and let us know how you #justaddbatiste.
Of course! Check out our Story and Production pages for video/pics or drop us a line anytime. There’s nothing like walking through the cane fields next to the distillery, or tasting an aging rhum straight from the barrel. Caribbean ops (farming, distillery) are on the island of Marie-Galante. United States ops (finishing, aging, bottling) are in Napa, California.
Throughout California (distributed by Southern-Glazer’s Wine & Spirits) and at Bottlerocket in New York City, check out the Find page for a store-locator map. You can also have it shipped to your door in CA via Wine.com or in many states via Caskers. Share Batiste Rhum with a friend and we’ll be in your neighborhood soon.
We recommend always storing bottles upright. We use a natural cork enclosure because it’s the most sustainable option and plastic-free. But if stored on its side, the corks will slowly begin to dissolve. This happens to spirits and not wine because of the higher alcohol content. Don’t worry, the closure will hold for quite some time if the bottle does, by accident, end up on its side.
In some cases we have found cork dust in bottles that have been stored on their side. This is not an indication of a “corked” bottle, like wine, and there is no effect on taste or quality.
Of course! Click the below links or contact your distributor directly for printed copies. Anything missing? Let us know!
Fresh growing sugarcane is a carbon-sequestration method: the plant absorbs CO2 and parks it in the earth. And because it is a perennial plant (i.e. keeps growing year-after-year and doesn’t have to be re-planted) the CO2 stays put.
If a rum-making process is energy-intensive and produces more carbon dioxide gas than the sugarcane absorbs, then the process is carbon-emitting. This is the case for nearly all rum producers that rely on processed sugarcane in the form of molasses or sugarcane crystals. Their carbon surplus can only be made right by purchasing offsets, usually in the form of planting trees.
We make rum from fresh juice, drastically reducing energy requirements, and designed a meticulous process to maximize renewable energy use and minimize fossil fuel use and waste. A simple, thoughtful process that does not require a lot of energy…add up every step and Batiste Rhum’s production is verifiably carbon-negative.
Validation/Verification is the process of confirming the truth behind a claim. We believed our process was Carbon-Negative but to be sure we had to ask an expert in sustainable business practices and data science if we were right. If we were wrong, then we’d know where our process fell short. As it turns out, we were correct and Batiste Rhum is in a class by itself as the First Sustainable American Craft Rum.
Because Batiste Rhum sets a new standard for sustainability, this neutral, third party validation was the first step in assuring ourselves and Batiste Rhum drinkers of our process footprint. We couldn’t apply for certifications that measure up to our goal of carbon-negative without purchased offsets because…they don’t exist yet!
Going forward, we continue to research certifications that match our mission and are meaningful to consumers, and will apply as appropriate. Email us if you have suggestions or would like to see the third party analysis of our process validation.
You may notice the word “Ecoiste” on our labels. Early in the development of Batiste Rhum we looked to iconic products from around the world for inspiration. One we found was a Chanel perfume called “Egoiste” (you can find its 1990’s ad on YouTube). An “Egoiste” is someone who is consumed by themselves and their own ego. For Batiste Rhum, then, “Ecoiste” is someone who is consumed by ecology and the equitable relationship between all living organisms and their environment. This idea drove the development of Batiste Rhum, resulting in a rum you feel good about inside & out.
Most consumer-facing brands choose a “target consumer”, a group of people that will be especially receptive to that product’s features and forgive its shortcomings. The targets may be based on age, gender, location, or any other number of factors. When we wrote the business plan for Batiste Rhum, we accepted no compromises and considered our entire Ecology: all living things and our physical environment. As our distillery is on a remote island accessible only by boat, we’re regularly reminded of this, and that sea life is one of Batiste Rhum’s many constituencies. So the cork tops are simply a reminder that Batiste Rhum is made for everyone, with everyone and everything in mind. Coral adorns Batiste Rhum Silver, an octopus on Batiste Rhum Gold, and a nautilus on Batiste Rhum Reserve.